I recently had the pleasure of talking with Angela Stringfellow from Docurated.com, about where content marketers should be looking when exploring their analytics. There are so many sets of data at a webmaster’s fingertips that it can often be confusing for newcomers to know what to value most.

In my opinion, the two top metrics to pay attention to are average session and bounce rate.  Read what I have to say on getting the most from your web traffic analytics via these to KPIs.