Online brand magazine LonelyBrand included a quote from me in their recent article exploring the rise and potential fall of the overlay ad, titled “Is the Death of the Pop-Over Near?”.

From the post –

Pop-overs have been a favorite with digital marketers for a while now, but the jump in conversion the Marketing Experiments team experienced made us wonder, are pop-overs losing their effectiveness? We decided to speak with other digital marketers to see if pop-overs are still effective with their site visitors and got very interesting responses.

Scroll to toward the end of the article to see what I had to say to author Janelle Vreeland about this topic which so many web professionals wrestle with.